Why Tumblr is Worth $1.1 Billion
Do you use Tumblr?
Does your business?
Do you know what it is?
Is Tumblr really worth $1.1 billion?
|My Tumblr just getting going!|
Same ballpark Google paid for YouTube, but should Tumblr be in the same class?
110 percent YES!
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What about traffic? YouTube today averages over 1 billion monthly unique visitors.
Tumblr averages 300 million unique visits each month.
A year after the Facebook acquisition, Instagram has 100 million monthly active users and has 70 percent of the top brands in the world.
The largest companies in the world are using Instagram, in fact
before the buy it was roughly 40 top global brands now right at 70.
Is Tumblr Going To Be Yahoo!’s YouTube?
2 reasons that may help answer that.
1. Display Ads are getting better and better relative to search.
Display ads out-perform search ads in certain industries It’s because the display ad targeting is getting so much smarter and because search ads are not cheap.
2. Mobile Ads could be on the cusp of out-performing Desktop Ads.
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Calls generated from mobile are 4x more likely to convert to sale than a desktop user filling out a “contact us” form. The view is mobile ad clicks will cost more than desktop clicks in the next 6-12 months.
Well you be the judge but I am all over it.