The Mobile Advertising Market

          The Mobile Advertising Market

Gartner Points to Mobile Ad Revenue Spike Today, Not Just Tomorrow

Gartner Points to Mobile Ad Revenue Spike Today Not Just Tomorrow 300x224 Gartner Points to Mobile Ad Revenue Spike Today, Not Just Tomorrow



At MMW, we see no shortage of reports, projections, 

surveys, and analysis pointing to tomorrow’s growth 

in mobile advertising. That is, billions in additional 

annual revenue will be generated in two years, four 

years, six years, etc.


A new report from Gartner, however, is drawing attention to the present. And the findings are just as interesting and potentially inspiring for those in the business of mobile advertising.

According to the venerable research giant, worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, which is up from $9.6 billion in 2012.

Long term estimates, naturally, are still presented in the report. Looking ahead, Gartner says worldwide revenue will reach $24.5 billion in 2016.


The impact of this growth will be the widespread creation of new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.

The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, research director at Gartner. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.


http://smsbroadcastsmobile.blogspot.com


One thought on “The Mobile Advertising Market

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s