The Mobile Advertising Market
At MMW, we see no shortage of reports, projections,
surveys, and analysis pointing to tomorrow’s growth
in mobile advertising. That is, billions in additional
annual revenue will be generated in two years, four
years, six years, etc.
The impact of this growth will be the widespread creation of new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.
The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, research director at Gartner. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.