TopicJacking? Right or Wrong?
- Find a newsworthy event
- Create high quality content
- Release your content at the moment the news is trending
The best practice for content optimization is long-tail-keyword optimization. . If you want your content to rank for the term marketing because there are millions searches a day, you quickly find that there are a million other people just like you but with budgets and larger online credibility already ranking for the term and so your content on marketing ends up lost in Google’s search results, never to be seen.
Long tail keywords are the answer. Add more search terms to the keyword, marketing so that you make the topic of your content more unique… marketing content for social media… now you can rank higher… but not to many look for that….yet
This is TopicJacking.
TopicJacking is newsjacking – influential and popular information that can amplify your own content.
The idea behind TopicJacking is to find a topic that is related to the one you are writing about that is already popular. Then, link to that related topic from your already-long-tail-optimized content.
When you publish your content leave comments on highly shared blogs. Pretty quickly people see your contributions and are likely to look at your content… and your blog…You’re borrowing the popularity of other topics to accelerate the organic process of being found, building credibility and expanding your own reach and authority. This is TopicJacking.